Bank Slogans And Taglines, Translated

One of the more memorable – or laughable – bank slogans was Scotiabank’s “you’re richer than you think”.  The poorly timed ad campaign ran through the financial crisis of 2008-09, including commercials at Cineplex theatres across the country.  The response was not kind – moviegoers heckled, swore, and tossed drinks as the tagline appeared on…

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Finding The Hidden Gold In Your Tax Return

While most people use a tax program to complete their tax return, the program is only limited to the information you enter and you may not be fully maximizing your tax refund. As an accountant, I come across plenty of small credits that are often overlooked by people because they aren’t aware they apply or…

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Weekend Reading: Earn Save Grow Edition

I started a new blog a few weeks ago (as if I didn’t have enough on my plate).  Earn Save Grow is still very much a personal finance site, but it will focus less on frugality and more on topics like how to increase your income, and how to save wisely in the areas that…

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Weekend Reading: Cognitive Bias Edition

Lately I’ve been interested in behavioral finance – the effect our emotions and inherent biases have on the financial decisions we make.  How many of us have been reluctant to sell an investment at a loss, and rationalize that we’ll sell once it “comes back” and we break even?  That type of behavior is called…

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My RRSP Portfolio Update: 2014

I’ve revamped my RRSP strategy several times over the last few years but now the goal is crystal clear:  Use up all of my unused RRSP contribution room within two years and then contribute enough each year to max out my RRSP going forward. Contributing to a defined benefit plan at work means I receive a…

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Income Splitting 101: Tips On Keeping It In The Family

South of the border, the heads of U.S. households can elect to file joint income tax returns, pooling their income and deductions.  This option brings considerable tax savings to families in which one spouse has a significantly higher income than the other; their joint tax bracket will likely be lower than it would be otherwise.…

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My Loyalty Never Got Me A Free 42″ TV

Anyone in marketing can tell you that it costs a company more to acquire a new customer than it does to keep an existing one.  That’s because few of us like change, particularly the type of change that can disrupt our day-to-day lives.  It’s a hassle to switch banks, or internet and cable providers, so…

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